{"id":7130,"date":"2026-07-09T10:30:06","date_gmt":"2026-07-09T08:30:06","guid":{"rendered":"https:\/\/www.jaumepujolcapllonch.com\/?post_type=podcast&#038;p=7130"},"modified":"2026-07-06T10:42:40","modified_gmt":"2026-07-06T08:42:40","slug":"por-que-el-email-marketing-esta-infravalorado-en-restaurantes-y-que-hacer-para-aprovecharlo","status":"publish","type":"podcast","link":"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast\/por-que-el-email-marketing-esta-infravalorado-en-restaurantes-y-que-hacer-para-aprovecharlo\/","title":{"rendered":"Por qu\u00e9 el email marketing est\u00e1 infravalorado en restaurantes (y qu\u00e9 hacer para aprovecharlo)"},"content":{"rendered":"<p>Esta semana un cliente me llam\u00f3 para que le gestionara el email marketing. Le dije que no. Ten\u00eda 200 correos. Y con ese volumen los n\u00fameros no cuadran.<\/p>\n<p>El email marketing no est\u00e1 muerto. Est\u00e1 infravalorado. Y en este podcast te explico <a href=\"https:\/\/youtu.be\/4nMqj-XqeAc\">por qu\u00e9 es el canal m\u00e1s potente en hosteler\u00eda y alimentaci\u00f3n cuando se usa bien<\/a>. Lo que vas a aprender:<\/p>\n<p>\u2192 Por qu\u00e9 con menos de 5.000 correos no tiene sentido delegarlo todav\u00eda.<\/p>\n<p>\u2192 A partir de qu\u00e9 volumen el email marketing se convierte en dinero real.<\/p>\n<p>\u2192 C\u00f3mo un cliente factur\u00f3 50.000\u20ac m\u00e1s con menos de 500\u20ac de inversi\u00f3n en email marketing.<\/p>\n<p>\u2192 Por qu\u00e9 miles de personas pasan por tu restaurante cada verano y se van sin dejar rastro.<\/p>\n<p>\u2192 C\u00f3mo construir tu base de datos temporada a temporada sin depender de Google ni de Meta.<\/p>\n<p>Si tienes un restaurante, una bodega o cualquier negocio gastron\u00f3mico y quieres saber en qu\u00e9 punto est\u00e1 tu negocio, reserva una primera llamada gratuita.<\/p>\n<p><a href=\"https:\/\/coent.es\/consultoria-gratuita\/\">En 30 minutos te digo exactamente qu\u00e9 hacer. <\/a><\/p>\n<p>\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500<\/p>\n<p>Jaume Pujol Capllonch<\/p>\n<p>Consultor de branding gastron\u00f3mico \u00b7 Espa\u00f1a<\/p>\n<p>coent.es<\/p>\n","protected":false},"excerpt":{"rendered":"Esta semana un cliente me llam\u00f3 para que le gestionara el email marketing. Le dije que no. Ten\u00eda 200 correos. Y con ese volumen los n\u00fameros no cuadran. El email marketing no est\u00e1 muerto. Est\u00e1 infravalorado. Y en este podcast te explico por qu\u00e9 es el canal m\u00e1s potente en hosteler\u00eda y alimentaci\u00f3n cuando se [&hellip;]","protected":false},"author":86,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","sync_status":"synced","episode_type":"audio","audio_file":"https:\/\/episodes.castos.com\/empersona\/2520128\/c1e-r22jforojda76grm-ndrpo1r7az4n-ya4anl.m4a","podmotor_file_id":"2359001","podmotor_episode_id":"2520128","castos_file_data":"{\"path\":\"https:\/\/episodes.castos.com\/empersona\/2520128\/c1e-r22jforojda76grm-ndrpo1r7az4n-ya4anl.m4a\",\"name\":\"2026_S28_Podcast.m4a\"}","cover_image":"","cover_image_id":"","duration":"00:04:00","filesize":"7.1 mb","filesize_raw":"7420075","date_recorded":"2026-07-09 10:30:06","explicit":"","block":"","_joinchat":[]},"tags":[192,245,243,244,193,225,226],"series":[145],"class_list":["post-7130","podcast","type-podcast","status-publish","tag-branding-de-marcas-de-hosteleria","tag-coent","tag-email-marketing","tag-facturacion-hosteleria","tag-marcas-gastronomicas","tag-marketing","tag-restaurantes","series-empersona","entry"],"acf":[],"episode_featured_image":false,"episode_player_image":"https:\/\/www.jaumepujolcapllonch.com\/wp-content\/uploads\/2023\/05\/JPC_CARATULA-EMPERSONA_1080x1080px.jpg","download_link":"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast-download\/7130\/por-que-el-email-marketing-esta-infravalorado-en-restaurantes-y-que-hacer-para-aprovecharlo","player_link":"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast-player\/7130\/por-que-el-email-marketing-esta-infravalorado-en-restaurantes-y-que-hacer-para-aprovecharlo","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/es\/podcast\/empersona\/id1487783595","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/2eXmoVrYSsLTqt2NMiqQog","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"https:\/\/www.youtube.com\/channel\/UCCaAQxZS3FJipMHf9ScheoA\/videos?view_as=subscriber","label":"YouTube","class":"youtube","icon":"youtube.png"},"ivoox":{"key":"ivoox","url":"https:\/\/www.ivoox.com\/podcast-empersona_sq_f1803645_1.html","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/www.jaumepujolcapllonch.com\/en\/feed\/podcast\/empersona","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"MxMr1IiOJs\"><a href=\"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast\/por-que-el-email-marketing-esta-infravalorado-en-restaurantes-y-que-hacer-para-aprovecharlo\/\">Por qu\u00e9 el email marketing est\u00e1 infravalorado en restaurantes (y qu\u00e9 hacer para aprovecharlo)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast\/por-que-el-email-marketing-esta-infravalorado-en-restaurantes-y-que-hacer-para-aprovecharlo\/embed\/#?secret=MxMr1IiOJs\" width=\"500\" height=\"350\" title=\"&#8220;Por qu\u00e9 el email marketing est\u00e1 infravalorado en restaurantes (y qu\u00e9 hacer para aprovecharlo)&#8221; &#8212; Consultor de branding\" data-secret=\"MxMr1IiOJs\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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