{"id":7132,"date":"2026-07-16T10:35:42","date_gmt":"2026-07-16T08:35:42","guid":{"rendered":"https:\/\/www.jaumepujolcapllonch.com\/?post_type=podcast&#038;p=7132"},"modified":"2026-07-13T13:40:23","modified_gmt":"2026-07-13T11:40:23","slug":"por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron","status":"publish","type":"podcast","link":"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\/","title":{"rendered":"Por qu\u00e9 contrataste redes sociales para tu restaurante y las reservas no subieron"},"content":{"rendered":"<p>La queja m\u00e1s frecuente que recibo: &#8220;<a href=\"https:\/\/youtu.be\/AjpxJHdN92M\">Contrat\u00e9 a alguien para llevarme las redes. Fotos bonitas, publicaciones constantes. Y las reservas siguen igual.&#8221; <\/a><\/p>\n<p>El problema no es el community manager. El problema es lo que le pediste que hiciera.<\/p>\n<p>Lo que vas a aprender:<\/p>\n<p>\u2192 Por qu\u00e9 las redes sociales son un altavoz de lo que eres y no pueden inventarse lo que no existe.<\/p>\n<p>\u2192 Por qu\u00e9 ese restaurante que hace bailecitos tiene miles de seguidores y no factura lo que necesita.<\/p>\n<p>\u2192 El trabajo previo que nadie hace antes de contratar a un community manager.<\/p>\n<p>\u2192 Por qu\u00e9 depender de los pasantes no es estrategia.<\/p>\n<p>\u2192 Qu\u00e9 tienes que tener claro antes de delegar tus redes sociales a nadie. Si has contratado a alguien para las redes y los resultados no llegan, reserva una primera llamada gratuita.<\/p>\n<p>En 30 minutos te digo exactamente por qu\u00e9 no est\u00e1 funcionando y c\u00f3mo solucionarlo.<\/p>\n<p>\ud83d\udc49 <a href=\"https:\/\/coent.es\/consultoria-gratuita\/\">coent.es\/consultoria-gratuita <\/a><\/p>\n<p>\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500<\/p>\n<p>Jaume Pujol Capllonch<\/p>\n<p>Consultor de branding gastron\u00f3mico \u00b7 Espa\u00f1a<\/p>\n<p><a href=\"https:\/\/coent.es\/proyectos\/\">coent.es<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"La queja m\u00e1s frecuente que recibo: &#8220;Contrat\u00e9 a alguien para llevarme las redes. Fotos bonitas, publicaciones constantes. Y las reservas siguen igual.&#8221; El problema no es el community manager. El problema es lo que le pediste que hiciera. Lo que vas a aprender: \u2192 Por qu\u00e9 las redes sociales son un altavoz de lo que [&hellip;]","protected":false},"author":86,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","sync_status":"synced","episode_type":"audio","audio_file":"https:\/\/episodes.castos.com\/empersona\/2530164\/c1e-w77rsv6j6qh0207v-kp52x7x8f119-glnylx.m4a","podmotor_file_id":"2369079","podmotor_episode_id":"2530164","castos_file_data":"{\"path\":\"https:\/\/episodes.castos.com\/empersona\/2530164\/c1e-w77rsv6j6qh0207v-kp52x7x8f119-glnylx.m4a\",\"name\":\"2026_S29_Podcast.m4a\"}","cover_image":"","cover_image_id":"","duration":"00:05:56","filesize":"4.6 mb","filesize_raw":"4784879","date_recorded":"2026-07-16 10:35:42","explicit":"","block":"","_joinchat":[]},"tags":[193,44,246,228,226],"series":[145],"class_list":["post-7132","podcast","type-podcast","status-publish","tag-marcas-gastronomicas","tag-marketing-gastronomico","tag-redes-sociales","tag-rentabilidad","tag-restaurantes","series-empersona","entry"],"acf":[],"episode_featured_image":false,"episode_player_image":"https:\/\/www.jaumepujolcapllonch.com\/wp-content\/uploads\/2023\/05\/JPC_CARATULA-EMPERSONA_1080x1080px.jpg","download_link":"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast-download\/7132\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron","player_link":"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast-player\/7132\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/es\/podcast\/empersona\/id1487783595","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/2eXmoVrYSsLTqt2NMiqQog","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"https:\/\/www.youtube.com\/channel\/UCCaAQxZS3FJipMHf9ScheoA\/videos?view_as=subscriber","label":"YouTube","class":"youtube","icon":"youtube.png"},"ivoox":{"key":"ivoox","url":"https:\/\/www.ivoox.com\/podcast-empersona_sq_f1803645_1.html","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/www.jaumepujolcapllonch.com\/en\/feed\/podcast\/empersona","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"eXnjqp3HkJ\"><a href=\"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\/\">Por qu\u00e9 contrataste redes sociales para tu restaurante y las reservas no subieron<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\/embed\/#?secret=eXnjqp3HkJ\" width=\"500\" height=\"350\" title=\"&#8220;Por qu\u00e9 contrataste redes sociales para tu restaurante y las reservas no subieron&#8221; &#8212; Consultor de branding\" data-secret=\"eXnjqp3HkJ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.jaumepujolcapllonch.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","syncStatus":{"isSynced":true,"status":"synced","error":"","message":"Sync with Castos complete.","title":"Synced"}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 contrataste redes sociales para tu restaurante y las reservas no subieron - Consultor de branding<\/title>\n<meta name=\"description\" content=\"Por qu\u00e9 las redes sociales son un altavoz de lo que eres y no pueden inventarse lo que no existe. Analiza y define tu marca gastron\u00f3mica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jaumepujolcapllonch.com\/podcast\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 contrataste redes sociales para tu restaurante y las reservas no subieron - Consultor de branding\" \/>\n<meta property=\"og:description\" content=\"Por qu\u00e9 las redes sociales son un altavoz de lo que eres y no pueden inventarse lo que no existe. Analiza y define tu marca gastron\u00f3mica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jaumepujolcapllonch.com\/podcast\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultor de branding\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jaumepujolcapllonch.com\\\/podcast\\\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\\\/\",\"url\":\"https:\\\/\\\/www.jaumepujolcapllonch.com\\\/podcast\\\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\\\/\",\"name\":\"Por qu\u00e9 contrataste redes sociales para tu restaurante y las reservas no subieron - Consultor de branding\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jaumepujolcapllonch.com\\\/#website\"},\"datePublished\":\"2026-07-16T08:35:42+00:00\",\"description\":\"Por qu\u00e9 las redes sociales son un altavoz de lo que eres y no pueden inventarse lo que no existe. Analiza y define tu marca gastron\u00f3mica.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.jaumepujolcapllonch.com\\\/podcast\\\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.jaumepujolcapllonch.com\\\/podcast\\\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.jaumepujolcapllonch.com\\\/podcast\\\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.jaumepujolcapllonch.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Episodio\",\"item\":\"https:\\\/\\\/www.jaumepujolcapllonch.com\\\/podcast\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Por qu\u00e9 contrataste redes sociales para tu restaurante y las reservas no subieron\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.jaumepujolcapllonch.com\\\/#website\",\"url\":\"https:\\\/\\\/www.jaumepujolcapllonch.com\\\/\",\"name\":\"Consultor de branding\",\"description\":\"Consultor de branding; creaci\u00f3n y gesti\u00f3n de marcas.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.jaumepujolcapllonch.com\\\/#\\\/schema\\\/person\\\/2c6ce5eb769f187b3e5484a88ee2cfb8\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.jaumepujolcapllonch.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.jaumepujolcapllonch.com\\\/#\\\/schema\\\/person\\\/2c6ce5eb769f187b3e5484a88ee2cfb8\",\"name\":\"jpc8690\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c43662cdd50faa5497e4c5964e7321f82ad4287b41d370a9acd1ad9a77b2e571?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c43662cdd50faa5497e4c5964e7321f82ad4287b41d370a9acd1ad9a77b2e571?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c43662cdd50faa5497e4c5964e7321f82ad4287b41d370a9acd1ad9a77b2e571?s=96&d=blank&r=g\",\"caption\":\"jpc8690\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c43662cdd50faa5497e4c5964e7321f82ad4287b41d370a9acd1ad9a77b2e571?s=96&d=blank&r=g\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Por qu\u00e9 contrataste redes sociales para tu restaurante y las reservas no subieron - Consultor de branding","description":"Por qu\u00e9 las redes sociales son un altavoz de lo que eres y no pueden inventarse lo que no existe. Analiza y define tu marca gastron\u00f3mica.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jaumepujolcapllonch.com\/podcast\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\/","og_locale":"en_US","og_type":"article","og_title":"Por qu\u00e9 contrataste redes sociales para tu restaurante y las reservas no subieron - Consultor de branding","og_description":"Por qu\u00e9 las redes sociales son un altavoz de lo que eres y no pueden inventarse lo que no existe. Analiza y define tu marca gastron\u00f3mica.","og_url":"https:\/\/www.jaumepujolcapllonch.com\/podcast\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\/","og_site_name":"Consultor de branding","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.jaumepujolcapllonch.com\/podcast\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\/","url":"https:\/\/www.jaumepujolcapllonch.com\/podcast\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\/","name":"Por qu\u00e9 contrataste redes sociales para tu restaurante y las reservas no subieron - Consultor de branding","isPartOf":{"@id":"https:\/\/www.jaumepujolcapllonch.com\/#website"},"datePublished":"2026-07-16T08:35:42+00:00","description":"Por qu\u00e9 las redes sociales son un altavoz de lo que eres y no pueden inventarse lo que no existe. Analiza y define tu marca gastron\u00f3mica.","breadcrumb":{"@id":"https:\/\/www.jaumepujolcapllonch.com\/podcast\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jaumepujolcapllonch.com\/podcast\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.jaumepujolcapllonch.com\/podcast\/por-que-contrataste-redes-sociales-para-tu-restaurante-y-las-reservas-no-subieron\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.jaumepujolcapllonch.com\/"},{"@type":"ListItem","position":2,"name":"Episodio","item":"https:\/\/www.jaumepujolcapllonch.com\/podcast\/"},{"@type":"ListItem","position":3,"name":"Por qu\u00e9 contrataste redes sociales para tu restaurante y las reservas no subieron"}]},{"@type":"WebSite","@id":"https:\/\/www.jaumepujolcapllonch.com\/#website","url":"https:\/\/www.jaumepujolcapllonch.com\/","name":"Consultor de branding","description":"Consultor de branding; creaci\u00f3n y gesti\u00f3n de marcas.","publisher":{"@id":"https:\/\/www.jaumepujolcapllonch.com\/#\/schema\/person\/2c6ce5eb769f187b3e5484a88ee2cfb8"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jaumepujolcapllonch.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.jaumepujolcapllonch.com\/#\/schema\/person\/2c6ce5eb769f187b3e5484a88ee2cfb8","name":"jpc8690","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c43662cdd50faa5497e4c5964e7321f82ad4287b41d370a9acd1ad9a77b2e571?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c43662cdd50faa5497e4c5964e7321f82ad4287b41d370a9acd1ad9a77b2e571?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c43662cdd50faa5497e4c5964e7321f82ad4287b41d370a9acd1ad9a77b2e571?s=96&d=blank&r=g","caption":"jpc8690"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/c43662cdd50faa5497e4c5964e7321f82ad4287b41d370a9acd1ad9a77b2e571?s=96&d=blank&r=g"}}]}},"_links":{"self":[{"href":"https:\/\/www.jaumepujolcapllonch.com\/en\/wp-json\/wp\/v2\/podcast\/7132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jaumepujolcapllonch.com\/en\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/www.jaumepujolcapllonch.com\/en\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaumepujolcapllonch.com\/en\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaumepujolcapllonch.com\/en\/wp-json\/wp\/v2\/comments?post=7132"}],"wp:attachment":[{"href":"https:\/\/www.jaumepujolcapllonch.com\/en\/wp-json\/wp\/v2\/media?parent=7132"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jaumepujolcapllonch.com\/en\/wp-json\/wp\/v2\/tags?post=7132"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.jaumepujolcapllonch.com\/en\/wp-json\/wp\/v2\/series?post=7132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}