{"id":7133,"date":"2026-07-23T10:30:11","date_gmt":"2026-07-23T08:30:11","guid":{"rendered":"https:\/\/www.jaumepujolcapllonch.com\/?post_type=podcast&#038;p=7133"},"modified":"2026-07-20T11:21:04","modified_gmt":"2026-07-20T09:21:04","slug":"por-que-tu-producto-de-alimentacion-no-se-vende-aunque-sea-bueno","status":"publish","type":"podcast","link":"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast\/por-que-tu-producto-de-alimentacion-no-se-vende-aunque-sea-bueno\/","title":{"rendered":"Por qu\u00e9 tu producto de alimentaci\u00f3n no se vende aunque sea bueno"},"content":{"rendered":"<p>Tienes un buen producto. Lo sabes. Lo saben los que lo han probado. Las valoraciones son buenas, la calidad est\u00e1 ah\u00ed. Y aun as\u00ed no se vende como deber\u00eda.<\/p>\n<p>No es el precio. No es el canal. No es que el mercado no est\u00e9 preparado. Es que nadie entiende por qu\u00e9 deber\u00eda elegirte a ti. Y eso es un problema de marca.<\/p>\n<p>Lo que <a href=\"https:\/\/youtu.be\/wXxoc_5Kv7Y\">vas a aprender<\/a>:<\/p>\n<p>\u2192 Por qu\u00e9 &#8220;mi producto se vende solo&#8221; es el error m\u00e1s caro que puedes cometer.<\/p>\n<p>\u2192 Qu\u00e9 ve realmente el comprador antes de decidir \u2014 y por qu\u00e9 la mayor\u00eda ni siquiera prueba el producto.<\/p>\n<p>\u2192 Por qu\u00e9 el comprador decide en 3 segundos y qu\u00e9 tiene que ocurrir en ese tiempo.<\/p>\n<p>\u2192 La pregunta que tienes que responder antes de pensar en distribuci\u00f3n, ferias o nuevos canales.<\/p>\n<p>\u2192 Por qu\u00e9 las marcas con peor producto est\u00e1n ganando terreno a las que tienen mejor calidad.<\/p>\n<p>Si tienes un buen producto y sientes que el mercado no lo est\u00e1 reconociendo como merece, casi siempre hay un problema de marca que resolver antes que cualquier otra cosa.<\/p>\n<p>En la primera consultor\u00eda gratuita analizamos exactamente d\u00f3nde est\u00e1 ese fallo.<\/p>\n<p>\ud83d\udc49 <a href=\"https:\/\/coent.es\/consultoria-gratuita\/\">Reserva tu consultor\u00eda gratuita<\/a><\/p>\n<p>\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500<\/p>\n<p>Jaume Pujol Capllonch<\/p>\n<p>Consultor de branding gastron\u00f3mico \u00b7 Espa\u00f1a<\/p>\n<p>coent.es<\/p>\n","protected":false},"excerpt":{"rendered":"Tienes un buen producto. Lo sabes. Lo saben los que lo han probado. Las valoraciones son buenas, la calidad est\u00e1 ah\u00ed. Y aun as\u00ed no se vende como deber\u00eda. No es el precio. No es el canal. No es que el mercado no est\u00e9 preparado. Es que nadie entiende por qu\u00e9 deber\u00eda elegirte a ti. [&hellip;]","protected":false},"author":86,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","sync_status":"synced","episode_type":"audio","audio_file":"https:\/\/episodes.castos.com\/empersona\/2537980\/c1e-800nfv2w9xfr7d29-1px49gdzbnpr-efqdk2.m4a","podmotor_file_id":"2376965","podmotor_episode_id":"2537980","castos_file_data":"{\"path\":\"https:\/\/episodes.castos.com\/empersona\/2537980\/c1e-800nfv2w9xfr7d29-1px49gdzbnpr-efqdk2.m4a\",\"name\":\"2026_S30_Podcast.m4a\"}","cover_image":"","cover_image_id":"","duration":"00:08:39","filesize":"16.2 mb","filesize_raw":"16999746","date_recorded":"2026-07-23 10:30:11","explicit":"","block":"","_joinchat":[]},"tags":[24,247,193,44,248,228,226],"series":[145],"class_list":["post-7133","podcast","type-podcast","status-publish","tag-branding","tag-consultoria-gratuita","tag-marcas-gastronomicas","tag-marketing-gastronomico","tag-publicidad-para-restaurantes","tag-rentabilidad","tag-restaurantes","series-empersona","entry"],"acf":[],"episode_featured_image":false,"episode_player_image":"https:\/\/www.jaumepujolcapllonch.com\/wp-content\/uploads\/2023\/05\/JPC_CARATULA-EMPERSONA_1080x1080px.jpg","download_link":"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast-download\/7133\/por-que-tu-producto-de-alimentacion-no-se-vende-aunque-sea-bueno","player_link":"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast-player\/7133\/por-que-tu-producto-de-alimentacion-no-se-vende-aunque-sea-bueno","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/es\/podcast\/empersona\/id1487783595","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/2eXmoVrYSsLTqt2NMiqQog","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"https:\/\/www.youtube.com\/channel\/UCCaAQxZS3FJipMHf9ScheoA\/videos?view_as=subscriber","label":"YouTube","class":"youtube","icon":"youtube.png"},"ivoox":{"key":"ivoox","url":"https:\/\/www.ivoox.com\/podcast-empersona_sq_f1803645_1.html","label":"iVoox","class":"ivoox","icon":"ivoox.png"}},"rssFeedUrl":"https:\/\/www.jaumepujolcapllonch.com\/en\/feed\/podcast\/empersona","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"wKjIryNBCp\"><a href=\"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast\/por-que-tu-producto-de-alimentacion-no-se-vende-aunque-sea-bueno\/\">Por qu\u00e9 tu producto de alimentaci\u00f3n no se vende aunque sea bueno<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.jaumepujolcapllonch.com\/en\/podcast\/por-que-tu-producto-de-alimentacion-no-se-vende-aunque-sea-bueno\/embed\/#?secret=wKjIryNBCp\" width=\"500\" height=\"350\" title=\"&#8220;Por qu\u00e9 tu producto de alimentaci\u00f3n no se vende aunque sea bueno&#8221; &#8212; Consultor de branding\" data-secret=\"wKjIryNBCp\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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